Experienced Digital Marketing Strategist | Social Media Advertising Expert | Storyteller | Trail Runner
Marketing and Advertising | Greater Seattle Area, US
I clearly recall the August afternoon a decade and a half ago when I created and uploaded my first Web page. The moment that file loaded in my browser, I realized how powerful and accessible the Web was for a creator. It was magic! From that day forward I knew storytelling on the Web had to be my career. How can you beat instant, global and scalable?
I've since gone on to work in the non-profit sector, and tech and outdoor industries. The common thread that binds my career has been digital storytelling. From building an engaging website with open-source software, to cultivating a following through social media or driving sales through email marketing, in a sense it's all the same thing. Done right, it's just good stories, shared online: efficient and intimate. I love it!
Recent accomplishments include:
-- Drove digital strategy for #1 U.S. specialty running footwear brand; grew global social following from 20k to 400k in 24 months; efforts featured as best practice by Facebook.com and at Exact Target Connections 2012 marketing conference
-- Negotiated and launched product and event partnership with SXSW Interactive Festival; authored and coordinated successful conference panel submissions for the 2013 and 2014 festivals
-- Led social media strategy for tech-powered national real estate brokerage focused on growing brand awareness and referral traffic; developed partnerships with premier home brands Nest Labs and Room & Board; launched promotions that doubled social media following in six months and drove 400% increase in brand mentions online
Outside of work, I cook, blog and enjoy exploring the outdoors. I recently summited Mt. Kenya (16,355'), and have run over thirty 50k, 50-mile and 100-mile trail ultramarathons. No, I'm not very quick, but I make it to the finish and enjoy the long and challenging journey along the way.
Interested in connecting? Feel free to reach out on LinkedIn, or follow @JoelWho on Twitter.