Digital Marketer + Storyteller + Mountain Athlete
Marketing and Advertising | Greater Seattle Area, US
I clearly recall the August afternoon a decade and a half ago when I created and uploaded my first webpage. The moment that file loaded in my browser, I realized how powerful and accessible the Web was for a creator. It was magic! From that day forward I knew online storytelling had to be a major part of my career. How can you beat instant, global access?
I've since gone on to work in the non-profit sector, and tech and outdoor industries. The common thread that binds my career has been digital storytelling. From building an engaging website with open-source software, to cultivating a following through social media or driving sales through email marketing, in a sense it's all the same thing. Done right, it's just good stories, shared online: efficient and intimate. How could you not love it!
Recent accomplishments include:
-- Managed marketing campaign with professional sports team driving a 25% increase in accounts; 300k video views for 3-part series
-- Directed employee engagement and employer brand marketing for global travel brand; drove a 9% improvement in CEO rating earning leadership the rank of 11th highest-rated CEO on Glassdoor, Best Company in UK
-- Drove digital strategy for #1 US specialty running footwear brand; grew global social following from 20k to 400k in 24 months; efforts featured as best practice by Facebook.com and at Exact Target Connections 2012 marketing conference
-- Negotiated and launched product and event partnership with SXSW Interactive Festival; authored and coordinated successful conference panel submissions for the 2013 and 2014 festivals
Outside of work, I bake artisan breads, blog on marketing and enjoy exploring the outdoors. I recently trekked glaciers in Iceland, summited Mt. Kenya (16,355'), and have run over fifty 50k, 50-mile and 100-mile trail ultramarathons. I'm not quick, but I make it to the finish and enjoy the challenging journey along the way.
Feel free to reach out on LinkedIn, or follow @JoelWho on Twitter.
Leadership Tomorrow, Fellow, 2011
Institute for a Democratic Future, Fellow, 2007
Online News Association, Student Reporter, 2005
Student Conference on United States Affairs, 56th Meeting Delegate, 2004
Running, snow sports, digital photography, hiking, public speaking, entrepreneurship, civics, public education, organizational development, technology, startups, endurance sports, skiing, baking, woodworking, endurance sports, rock climbing, filmmaking, volunteering