About Me

It's really all about stories. Throughout history, when people communicate effectively they have had the opportunity to change the world: sway hearts, win elections and inspire revolutions. Beyond buzzwords exists the simple, human truth: we all love ideas that speak to our heart and mind, no matter if they are read from a blog, or from a chiseled slab of stone.

This is why I speak and write about storytelling, marketing, communications, and have a career in the field. Sharing good stories is powerful work. 

When I'm not finding creative ways to tell stories, I use my time to explore the outdoors by trail running, hiking, mountaineering, cycling, and filmmaking or really anything that gets me out into wild. I've run dozens of marathons and ultramarathons.

To inquire about professional services, speaking engagements, or to invite me out on a run, please contact me.

Recent Adventures

#AbleMaple doesn’t know about my knee scratches. I collected these while sweeping through the blocks around @univpugetsound. I carried a headlamp but kept it in a pouch, off. “The street lights will be enough,” I thought. Halfway th
I’m a wolf. #lunatunaruns #AbleMaple
The most unexpected gift to #Earthday: clear skies, worthless oil, neighbors walking instead of driving. A global pandemic inspires businesses and families alike to rethink their actions. A simpler life may be a less destructive one.
Keep life simple: do the things that make you happy, exercise, care for others, be in nature. Rinse and repeat. #253love #staysafe #bikingwithdogs
When it’s #Covid19 #stay6feetaway, you get a little creative with your socializing. First pick up take-away beers and food at @7seasbrewing, then tailgate with friends in an abandoned lot. Sun is ☀️. #253love #LunaTunaRuns #AbleMaple
#253Love Spring is here despite the chaos from #Covid19. Stay healthy people. Hang in there.
They grow up so quickly. #AbleMaple March 11th and March 28th. She is adding weight steadily and topped the scale at 12lbs last vet visit, twice what she was where she came home at nine weeks. #aussiepompawsie #MapleBacon #LunaTunaRuns #RainierBaseca

Writing

  • BECU Case Study, Credit Union Social Media Marketing Conference, 2016

  • Asking for Feedback Should Start on Day One, Glassdoor Employer Blog, 2015

  • Fight the Freeze, Actively NW, 2014

  • Healthy and Fitness Articles, Brooks Blog, 2011 - 2013

  • "Love on the Run", NW Runner Magazine, 2011

  • "The DC Report", Purchase College Indy, 2005

Media

 

Speaking

  • Strategic Growth Conference: Tips and Tricks on How to Improve Your Social Media Strategy, 2020

  • Comm Lead Connects: Communication Solutions for Challenges of Our Time, Speaker, Weatherproof: Using Storytelling to Help People Build Their Rainy Day Funds and Become More Financially Resilient, 2018

  • BECU Case Study, Credit Union Social Media Marketing Conference, 2016

  • The Power of Fresh Eyes, Glassdoor Roadshow, 2015

  • Social Customer Service, ExactTarget Connections, 2013

  • SOAR - Putting the Pieces Together, 2010

  • Philanthropy Northwest Annual Conference, 2009

  • OSPI Starting Strong Conference, 2009

  • BizJam Seattle, 2008

  • From Idea to Innovation, Washington DECA Regional Conference, 2008

  • Plug-In Services, Washington DECA Regional Conference, 2007